WEBSITE DESIGN Service in
Rockford, Michigan
Websites Built With High Converting Lead Generation For Your Business
WEBSITE DESIGN Service in Rockford, Michigan
Websites Built With High Converting Lead Generation For Your Business
Website Design & Development
What’s Included with 616 Marketing Group
Your business requires a unique online presence to showcase your products and services while separating you from the competition. Your website needs to serve as the foundational work-horse for all of your marketing efforts.
SEO Friendly
Customized to Fit Your Needs
Fully Mobile-Responsive
Fresh, Clean, and Properly Branded
User-Friendly
Organized, Creative, and Functional
Nationally Recognized and Praised
Designed with Care
The world is always evolving and so is your competition.
How 616 does it better!
We offer a full-circle digital partnership in web design and digital marketing, providing guidance, collaboration, and execution of effective solutions to promote your business and increase sales. Our goal is to help businesses in West Michigan harness the power of the web. We don’t just deliver aesthetically pleasing websites; we aim to create comprehensive digital strategies by understanding your business, services, customers, competitors, inventory challenges, goals, and opportunities.
Our commitment extends beyond the deployment of your website. We work with our clients on a month-to-month basis, ensuring accountability for continuous performance improvements in lead generation. By implementing new strategies and maintaining ongoing website efforts and digital marketing campaigns, we ensure that our solutions remain effective and cost-efficient, driving sustained growth for your business.
Our Web Design & Development Process
1.
Discovery Call
2.
Content Development
3.
Design Strategy
4.
Web Development
5.
On-Page SEO
6.
Website Deployment
Diverse Website Solutions for Your Businesses Needs
Responsive Web Design
WordPress Web Design
eCommerce Web Design
Website SEO
Search Engine Optimization
What is SEO? How can SEO Benefit my Business?
Search Engine Optimization (SEO) is an ongoing marketing discipline used to improve your search engine ranking results. This higher visibility results in more relevant traffic to your website. Search Engines use algorithms to determine where to rank your website in their search results. There are hundreds of factors within these search algorithms that ultimately determine the trust and overall value of your website in comparison to others.
SEO Included with Each Project
Page Title Tags
Page Meta Descriptions
Image Naming & Optimatization
(NAPs) Name, Address, Phone Number
SiteMapping
and Much More!….
Branding & Fresh Content
Grow Your Businesses Digital Presence with 616 Marketing Group
Capturing your brand
Brand Identity
At 616 Marketing Group, we craft compelling brand identities by deeply understanding your company’s essence and target audience. Our meticulous design process creates distinct visual elements that set you apart and leave a lasting impression.
Building Blocks
Brand Guide
Once we’ve established your brand identity, we compile all elements into a comprehensive brand guide to maintain consistency across all touchpoints. This guide ensures cohesive and unified brand experiences by detailing logo usage, color palettes, tone of voice, and messaging guidelines for every interaction.
Updated regularly to increase SEO
Fresh Content
In the ever-evolving marketing landscape, staying relevant and engaging is paramount. At 616 Marketing Group, our team creates captivating content that resonates with your audience and aligns with your brand’s identity, from blog posts to social media updates, ensuring meaningful engagement and stronger connections.
Frequently Asked Questions
1. What is your web design process?
Our web design process starts with understanding your business goals and target audience. We then move to wireframing and designing the site, followed by development, testing, and finally launching the website. Throughout the process, we ensure constant communication and revisions to align with your vision.
2. Do you offer custom web design or use templates?
We specialize in custom web design tailored to your specific business needs and brand identity. While templates can be a starting point, our focus is on creating unique, engaging websites that stand out and effectively communicate your value. Custom designs ensure flexibility, scalability, and a personalized user experience.
3. Will my website be mobile-friendly and responsive?
Yes, all websites we design are fully mobile-friendly and responsive. We ensure your site looks and functions well on all devices, including smartphones, tablets, and desktops. This approach improves user experience and helps with search engine rankings
4. Can you help with content creation for my website?
Absolutely, we offer comprehensive content creation services, including copywriting, photography, and video production. Our team can help craft compelling content that tells your story, engages your audience, and enhances your brand. High-quality content is crucial for effective communication and driving conversions.
Don’t See Your Question?
Design & Development
Brand Development
Local SEO
Video Production
Web Design & Development
Your business requires a unique online presence to showcase your products and services while separating you from the competition. Your website needs to serve as the foundational work-horse for all of your marketing efforts. Many times your web design is the first thing a prospect may see about your company. What does your website and overall web design say about you? Are people finding you easily online? If not, they’re going to your competition.
From website redesigns to e-commerce stores or single landing pages – our mobile-responsive websites are optimized for increased visibility while engaging your visitors with a great user-experience resulting in higher conversions (e.g. more customers buying product, filling out contact forms or calling you).
Our team works closely with you to understand your business, who your customers are, what sets you apart from your competitors – to align these and other strategic objectives into the development of your website. This approach helps ensure success with the delivery of your new website.
Creating solutions, not just aesthetics.
Design & marketing delivering real results.
Creating solutions, not just aesthetics.
Design & marketing delivering real results.
616 Websites Are All Designed:
SEO Friendly
Customized to Fit Your Needs
Fully Mobile-Responsive
Fresh, Clean, and Properly Branded
User-Friendly
Organized, Creative, and Functional
Nationally Recognized and Praised
Designed with Care
How 616 does it better!
We offer a full-circle digital partnership in web design and digital marketing guidance, collaboration, and execution of effective web design and digital marketing solutions to promote your business and increase sales.
We want to help businesses in West Michigan take advantage of what the web has to offer. We don’t want to deliver just a pretty website that is set-it-forget-it. When you’re competing for business you can’t afford to leave it at that. We first seek to understand – that is, your business, your service offerings, your customer, your competitors, inventory challenges, business goals, and opportunities. We use this to create a digital strategy for your business.
We work with our clients on a month-to-month basis after our websites are deployed. This holds us to be accountable for increased performance of lead-generation for their business month after month. We ensure new strategies, ongoing website efforts, and digital marketing campaigns are effective and cost-efficient.
Web Design Process
Discovery - Research & Strategy
Information Architecture (I.A.) / Site Map
Keyword Research - primary, secondary, LSI & long-tail keywords
Content Development
Web page copywriting drafts ready for revisions with client
Onsite Photography
Onsite Videography
Design Strategy
Moodboard
Wireframe
Design comps (home page & inner page layouts)
Web Development
Live link to 616MG Dev Server
On-Page SEO
Robots.txt & Sitemap Creation
Internal Linking, SEO URLS, Speed & Error Fixes.
Deployment
Completed and deployed website
WordPress CMS Training
Off-Page SEO
Google Analytics & Search Console (formerly Webmaster Tools) Verification
Web Design Capabilities
616 Marketing Group is a WordPress web design and development agency in Grand Rapids, MI. Even though our capabilities extend beyond WordPress, we like to focus on our core competencies to deliver an outstanding website design solution. The WordPress platform is the world’s largest open-source website content management system (CMS) which allows us to create aesthetically pleasing lead-generating websites. The advanced functionality of this platform allows us to work with many powerful features such as e-commerce websites, photo galleries, video galleries, blogging, portfolio showcase, customer reviews, interactive maps, social media integration, email marketing/newsletter subscription, event registration, customized contact forms, and more.
Highlighted Features:
- Professional Websites
Stand out from the crowd, while having an easy to navigate site with a great user-experience. - Responsive Web Design
Functions across all devices including desktops, laptops, tablets, and smartphones. - WordPress Web Design
The World’s #1 open-source Content Management System (CMS) allows you to easily update pages after they are built out. - eCommerce Web Design
Sell products on your site, manage inventory, process orders, multiple shipping options, multiple payment solutions, manage promotions, cross-sells and other features in the customer’s checkout process. We build your eCommerce website and show you how to run it with ease.
Website Design & Development Frequently Asked Questions
Website Design & Development Frequently Asked Questions
Have a question about our process or something related to web design in general and don’t see your question? Reach Out!
1. What is your web design process?
Our web design process starts with understanding your business goals and target audience. We then move to wireframing and designing the site, followed by development, testing, and finally launching the website. Throughout the process, we ensure constant communication and revisions to align with your vision.
2. Do you offer custom web design or use templates?
We specialize in custom web design tailored to your specific business needs and brand identity. While templates can be a starting point, our focus is on creating unique, engaging websites that stand out and effectively communicate your value. Custom designs ensure flexibility, scalability, and a personalized user experience.
3. Will my website be mobile-friendly and responsive?
Yes, all websites we design are fully mobile-friendly using responsive design. We ensure your site looks and functions correctly on all devices, including smartphones, tablets, and desktops. This approach improves user experience and helps with search engine rankings.
Additionally, SEO (search engine optimization) is an integral part of our web design process. We implement best practices in on-page SEO, including keyword optimization, meta tags, alt text for images, and more. Our team also focuses on site structure, fast loading times, and mobile responsiveness to ensure your website ranks well on search engines and provides a positive user experience. Additionally, we offer ongoing SEO services to help you maintain and improve your search engine rankings.
4. Can you help with content creation for my website?
Absolutely, we offer comprehensive content creation services, including copywriting, photography, and video production. Our team can help craft compelling content that tells your story, engages your audience, and enhances your brand. High-quality content is crucial for effective communication and driving conversions.
5. Will my website rank on the first page of Google?
It’s important to remember that simply building a website doesn’t guarantee it will appear on the first page of Google search results. We can help you develop a strategy to improve your rankings, but it’s important to understand that each business is unique. Various factors influence your online visibility and search rankings, such as changes to Google’s algorithms, local competition, and the search habits of your audience.
We can help speed up the process of improving your search rankings through a multifaceted approach that includes our SEO services, content creation, video production, and social media management. Our SEO experts will optimize your website for relevant keywords, improve site structure, and ensure fast loading times. Additionally, our content creation team will produce engaging videos and manage your social media channels to increase your online presence and drive more traffic to your site. By combining these strategies, we can enhance your website’s visibility and help you achieve higher rankings on Google more quickly.
Capturing your brand
Brand Identity
At 616 Marketing Group, crafting a compelling brand identity is the cornerstone of our process. We begin by delving deep into your company’s essence, values, and unique selling points. Through comprehensive research and analysis, we identify your target audience and understand their preferences and behaviors. With this foundation, we meticulously design visual elements such as logos, color schemes, and typography that reflect your brand’s personality and resonate with your audience. Our goal is to create a distinct and memorable brand identity that sets you apart from the competition and leaves a lasting impression on your customers.
Building Blocks
Brand Guide
Once we’ve established your brand identity, we compile all the elements into a comprehensive brand guide. This document serves as a roadmap for maintaining consistency across all touchpoints of your brand. From logo usage and color palettes to tone of voice and messaging guidelines, the brand guide ensures that every interaction with your brand aligns with your established identity. Whether it’s a social media post, a print advertisement, or a customer service interaction, adhering to the guidelines outlined in the brand guide ensures a cohesive and unified brand experience for your audience.
Updated regularly to increase SEO
Fresh Content
In the ever-evolving landscape of marketing, staying relevant and engaging is paramount. At 616 Marketing Group, we understand the importance of fresh, captivating content in keeping your audience engaged and your brand top-of-mind. Our team of content creators and strategists works tirelessly to develop content that resonates with your audience and aligns with your brand’s identity. Whether it’s blog posts, social media updates, videos, or email newsletters, we tailor each piece of content to captivate your audience and drive meaningful engagement. By consistently delivering high-quality, relevant content, we help you build stronger connections with your audience and establish your brand as a thought leader in your industry.
What is SEO? How can SEO Benefit my Business?
Search Engine Optimization (SEO) is an ongoing marketing discipline used to improve your search engine ranking results. This higher visibility results in more relevant traffic to your website. Search Engines use algorithms to determine where to rank your website in their search results. There are hundreds of factors within these search algorithms that ultimately determine the trust and overall value of your website in comparison to others.
Video Production
Video is a great way to present the differentiators between your business and your competitors. A professionally produced video allows you to showcase your unique brand and share your message whether this is your product, services, or for brand awareness it allows you to engage with your audience and tell your story!
Website Background Video (B-Roll)
Company Story & interviews
Digital & TV Commercials
616 Marketing Group
Reviews
“There SEO efforts have been fabulous for our company the expertise and knowledge of the company has been a great compliment to help our business land on the first page of google under several key words! Highly recommend the 616 group“
Eric Howard
Our web presence has soared with 616 Marketing. It is #1 organically on google for our business type and advertising needs.
Victor Edgar
“The knowledge they possessed BLEW US AWAY. On top of that, they put the site up ahead of schedule after we expressed a need for them to do so. This company is very responsive and is genuinely dedicated to helping your company succeed.”
John Gates
616 Marketing Group
Reviews
“The knowledge they possessed BLEW US AWAY. On top of that, they put the site up ahead of schedule after we expressed a need for them to do so. This company is very responsive and is genuinely dedicated to helping your company succeed.”
John Gates
Our web presence has soared with 616 Marketing. It is #1 organically on google for our business type and advertising needs.
Victor Edgar
“There SEO efforts have been fabulous for our company the expertise and knowledge of the company has been a great compliment to help our business land on the first page of google under several key words! Highly recommend the 616 group“
Eric Howard