Google Ads
Top of Google, Guaranteed.
Google Ads
Top of Google, Guaranteed.
Google Search
Google Display
Local Search
YouTube Ads
Google Search
Google Display
Local Search
YouTube Ads
Google Search Ads
How does PPC Work?
People are always searching for products and services in Search Engines such as Google and Bing Search from their home, work, or on-the-go with their mobile devices and phones. When someone types in a product or service they are searching for and we’re targeting related keywords for your Google Adwords and Bing Ads Campaign, your Ad will display in the highest visible area in the Search Engines – above the organic results.
Our goal with every campaign is to create and manage your account to optimize your Ads for the best click-through rates, cost per click, impressions, conversion rates and more. We’ll be able to gather data on what Ads are working best, and what Ads can be improved to meet your campaign goals.
PPC Helps Connect with buyer-ready Leads
Reach buyer-ready individuals at the right time, when they are looking for the product or service you offer. PPC Advertising, also referred to as Search Engine Marketing (SEM), can provide more immediate results within a few weeks verses growing your organic search rankings with Search Engine Optimization (SEO), which can take an average of 3-6 months to see any dramatic increases in organic search ranking and increased traffic to your website.
Most PPC Services work the same way:
- Initial Consultation / Identify your campaign goals (generate leads, increase sales, make the phone ring, create awareness, increase traffic to specific pages, etc.)
- Set a geographic area (city, state, county, zip codes, area radius, etc.)
- Set a budget (limit spend to daily / weekly, or overall monthly budget)
You only pay for clicks to your website (Ad impressions that create awareness of your business are free!)
Google Display Ads
What Are Display Ads?
- Think of Display ads on Google as your digital billboards, where when you go to certian sites, you may see an ad on the left or right side or even a popup of a product or service you were recently searching for in the past. Google tracks your search to better understand what you are looking for to then serve you with these types of ads.
- 616 Marketing Group leverages Googles algorthims and data to best serve our clients ads to those with the intent of purchase or looking for their product or services. Utilizing our graphic design team’s skills, we create these “Digital Billboards” and place them infront of your target market
YouTube Advertising
Why Advertise on YouTube
- YouTube advertising is a dynamic way to reach a vast audience through engaging video content. At 616 Marketing Group, we harness the power of YouTube to create compelling video ads that capture attention and drive action. Whether you’re looking to increase brand awareness, generate leads, or boost sales, our team designs and manages YouTube ad campaigns that resonate with your target audience. By leveraging YouTube’s advanced targeting options and analytics, we ensure your message reaches the right viewers, maximizing your ad spend and achieving your marketing goals.
YouTube Advertising
Why Advertise on YouTube
- YouTube advertising is a dynamic way to reach a vast audience through engaging video content. At 616 Marketing Group, we harness the power of YouTube to create compelling video ads that capture attention and drive action. Whether you’re looking to increase brand awareness, generate leads, or boost sales, our team designs and manages YouTube ad campaigns that resonate with your target audience. By leveraging YouTube’s advanced targeting options and analytics, we ensure your message reaches the right viewers, maximizing your ad spend and achieving your marketing goals.
Local Search Ads (Google Guaranteed PPL)
What is PPL?
- Different from Google’s search or display network is pay-per-click, these Local Search Ads through Googles new Google Guarantee program allow for you to only pay for leads, not just clicks.
- The format in which you receive leads are very similar to Home Advisor but with the backing of Google’s program, you don’t have to worry about spam leads coming through that you had to pay for, just report these back to Google and get your money back.
- Markets trust this program over many others as there are systems in play that protect both the business and customer backed by Google. Learn more about this protection and how these local service ads work by contacting us today!
Local Service Ads are only for select industries and services, each requiring a different set of information for verification. Reach out now or schedule a discovery call to see if you qualify!
Advertising Frequently Asked Questions
Have a question about our process or something related to web design in general and don’t see your question? Reach Out!
How much is it per click?
This depends on a lot of factors! Your optimization score of the ads, competition, keyword match types, and many more. Make sure your ads are optimized for a lower CPC.
How will I see how ads are performing?
All of our clients in advertising get a custom built dashboard with all Google Ads and Google Analytics data where you can track and see how the ads are doing live or track historical data!
What is an average conversion rate?
This depends on your industry but the average amongst all Google Search campaigns are between 2%-5%