K-Guard of West Michigan

The K-Guard gutter system is a more well-thought-out and implemented gutter system than what you’re going to find from most other companies in the business.

These gutters are engineered to efficiently collect, channel, and funnel water away from your home and your driveway – and they do a better job at that than most any other gutter option money can buy right now.

Results

Industry average website conversion rate is 2-5%.

Conversion rates higher than 5% are considered “good”.

We helped K-Guard achieve over 17% 

within the first year of working together.

Challenges

New business – with a national web company that would rarely communicated after the sale. Results were unclear and felt they deserved more attention for their budget. Generated enough qualified leads every month to maintain a full-time crew of 6 employees and continue to grow within the first 12 months. Client signed on for their 2nd year with us for 2023.

Solution

Video production & content creation to standout in market combined with a multi-channel advertising campaign including managed Google Ads, organic SEO, organic social media management, and targeted Social Media ads.

In such as highly competitive market, we needed to stand out locally to their audience.

We created a new digital strategy combining one-time and ongoing content creation (copywriting, photography, and video production) around a new website build offering an enhanced user-experience, content-rich media, and other high conversion rate optimization techniques.

K-Guard Video Production

KGuard Social Media Marketing

Challenges

New business – with a national web company that would rarely communicated after the sale. Results were unclear and felt they deserved more attention for their budget. Generated enough qualified leads every month to maintain a full-time crew of 6 employees and continue to grow within the first 12 months. Client signed on for their 2nd year with us for 2023.

Solution

Video production & content creation to standout in market combined with a multi-channel advertising campaign including managed Google Ads, organic SEO, organic social media management, and targeted Social Media ads.

In such as highly competitive market, we needed to stand out locally to their audience.

We created a new digital strategy combining one-time and ongoing content creation (copywriting, photography, and video production) around a new website build offering an enhanced user-experience, content-rich media, and other high conversion rate optimization techniques.

K-Guard Video Production

KGuard Social Media Marketing