Liquid Solutions Inc.

Liquid Solutions, Inc. is a locally owned and operated West Michigan company specializing in dust control and bulk calcium chloride distribution. We began in 2008 as an endeavor to supply local plow companies with an effective alternative to rock salt for melting away snow and ice in parking lots and roadways. Our research led us to a Michigan company that produces a liquid calcium chloride for ice and dust control from wells right here in Michigan. Partnering with Michigan Chloride Sales, LSI has the trucking infrastructure to deliver product on time year around.

Results

$26,000 Total ad expense for the year

128 tracked conversions= $203 per conversion (quote request)

80% Client Close Rate

= 102 customers X $1000 average order value = $102,000

Return on Investment 292.31%  @ $76,000 gain

Challenges

Stagnant sales

Loosing opportunities to state-wide competitors

Solution

Multi-channel Marketing to increase visibility = 2X REVENUE

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Established company, 100% sales growth within the first year of working together after our new technical & UX website optimizations for SEO. Additionally, we verified, claimed, and optimized business directories within our Local SEO service and ran a pilot Google Ad campaign for three months then reassessed performance. Positive results were seen after first three months and after an annual review, we doubled our clients top-line revenue within 12 months.

Liquid Solutions Inc.

Liquid Solutions, Inc. is a locally owned and operated West Michigan company specializing in dust control and bulk calcium chloride distribution. We began in 2008 as an endeavor to supply local plow companies with an effective alternative to rock salt for melting away snow and ice in parking lots and roadways. Our research led us to a Michigan company that produces a liquid calcium chloride for ice and dust control from wells right here in Michigan. Partnering with Michigan Chloride Sales, LSI has the trucking infrastructure to deliver product on time year around.

Results

$26,000 Total ad expense for the year

128 tracked conversions= $203 per conversion (quote request)

80% Client Close Rate

= 102 customers X $1000 average order value = $102,000

Return on Investment 292.31%  @ $76,000 gain

Challenges

Stagnant sales

Loosing opportunities to state-wide competitors

Solution

Multi-channel Marketing to increase visibility = 2X REVENUE

​

Established company, 100% sales growth within the first year of working together after our new technical & UX website optimizations for SEO. Additionally, we verified, claimed, and optimized business directories within our Local SEO service and ran a pilot Google Ad campaign for three months then reassessed performance. Positive results were seen after first three months and after an annual review, we doubled our clients top-line revenue within 12 months.