UX Design & Brand Strategy
Nicole is a UX Design & Brand Strategy expert at 616 Marketing Group, where she focuses on creating seamless user experiences and developing compelling brand strategies for clients across a wide range of industries. With a deep understanding of both design principles and user behavior, Nicole ensures that every project not only looks great but also provides an intuitive, engaging experience for users.
Her expertise combines creativity with data-driven insights to craft designs that resonate with target audiences and effectively communicate the essence of a brand. Her extensive experience includes leading website teams for over 6 years, where she has demonstrated a passion for product management, data analysis, and creating exceptional consumer experiences.
Nicole collaborates closely with our creative team to develop brand strategies that elevate online presence and drive user engagement, ensuring each touchpoint reflects the brand’s core values. From wireframing and prototyping to creating cohesive brand identities, Nicole’s approach is grounded in delivering results that inspire both visually and functionally.
Outside of the office, Nicole is a foodie who enjoys discovering new culinary experiences and savoring a good IPA. She’s passionate about travel, often exploring Michigan’s stunning lakeshore landscapes, hiking trails, and spending quality time with her family.