Grand Rapids Grand Prix

From company holiday parties to a random rally of the troops to boost office morale, adrenaline is the perfect way to motivate and bond your team. We can accommodate team building groups large or small. Our facility features two large conference rooms equipped with audio and visual equipment for any type of presentation.  We provide in-house chef-prepared catering for all size groups.

Results

​​2,040 Tracked Conversions

(1,360 Book Event, 680 Click to Call)

Year-over-Year Performance:

That’s going from an average of under 10 leads per month to 170 leads per month.

Challenges

1. Existing website was not gaining visibility for their target market and not generating the right leads for corporate parties & team building events (their most profitable services).

2. Customers were price shopping and always being compared to “just another Craig’s Cruisers”. Attracting the wrong audience: families with children for parties and just stopping by and seeing no availability.

Solution

Capture the ‘experience’ of the brand and show a more adult environment for corporate parties and events, liqueur license, great food, etc. all packaged together in a short, effective visual design. UX enhancements to give more attention to check live calendar integration & party request contact forms. Overall, we had to reposition the brand’s website and create content to show their value proposition. They are not just offering go-kart rental, they are offering an experience that you can provide your employees as a way to give back and team build through corporate events

Web Design

After

GRGP Video Production

Grand Rapids Grand Prix

From company holiday parties to a random rally of the troops to boost office morale, adrenaline is the perfect way to motivate and bond your team. We can accommodate team building groups large or small. Our facility features two large conference rooms equipped with audio and visual equipment for any type of presentation.  We provide in-house chef-prepared catering for all size groups.

Results

​​2,040 Tracked Conversions

(1,360 Book Event, 680 Click to Call)

Year-over-Year Performance:

That’s going from an average of under 10 leads per month to 170 leads per month.

Challenges

1. Existing website was not gaining visibility for their target market and not generating the right leads for corporate parties & team building events (their most profitable services).

2. Customers were price shopping and always being compared to “just another Craig’s Cruisers”. Attracting the wrong audience: families with children for parties and just stopping by and seeing no availability.

Solution

Capture the ‘experience’ of the brand and show a more adult environment for corporate parties and events, liqueur license, great food, etc. all packaged together in a short, effective visual design. UX enhancements to give more attention to check live calendar integration & party request contact forms. Overall, we had to reposition the brand’s website and create content to show their value proposition. They are not just offering go-kart rental, they are offering an experience that you can provide your employees as a way to give back and team build through corporate events

After

GRGP Video Production

Email Campaign

Grand Rapids Grand Prix was looking to expand on a new initiative for their happy hour specials. For the month of July, We analyzed their email listing creating a Mailchimp account and developed a unique custom graphic to promote their LAPPY HOUR special.